The trend of tailored, personalized experiences in banking didn't appear overnight. Before digitalization, consumers tended to use the services of banks, where they knew tellers on a first-name basis as they were members of the same community. Times have changed, but the demand for a personalized approach and customization based on particular client needs remains. The era of digital banking revolutionized the financial industry, raising new questions of accessibility, adaptability, and perpetual customer assistance. In the past couple of years, the pandemic only strengthened the bond between consumers and the digital space, thus increasing the urgency of the issues at hand. As we know, modern problems require modern solutions. This is where personalized banking experiences come into play.