Improved customer experience
Customers are one of the main digitization drivers. They conduct daily interactions with governmental and commercial companies, most of which have already started transforming their organization. In these cases, the client recognizes that technologies make the business processes run simpler, faster, and smoother, thus, they expect such improvements from other organizations they interact with.
Digital technologies enable companies to arrange the most personalized interaction with clients, which they appreciate and prefer. Digital communication channels, omnichannelling, AI, robotization - we face these technologies all the way around in our everyday life. For instance, the digital transformation of the banking sphere couldn't go without chatbots, while the pharmacy industry actively uses cutting-edge mobile apps.
What's also implied under customer experience is not only external engagement but also internal clients. Digital transformation of the internal processes optimizes the workflow of the employees, which results in the productivity growth of each team member. For example, automating routine operations grants more time for solving more complex and important tasks.