Dubai, UAE | Full-time | Remote

We are looking for an experienced Marketing Lead for our hiring partner - a global fintech company specializing in innovative financial solutions. This is a remote role with a preferred timezone of GMT +4 (±1 hour), offering the opportunity to shape and execute comprehensive digital marketing strategies across multiple markets.

If you are a results-oriented marketing professional with a proven track record in fintech and crypto, this role is for you.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy across Web, Mobile, and App platforms.
• Manage core marketing areas: Performance Marketing (iOS/Android/Web), Retention (Push/Email), and Partnership Programs.
• Build and maintain end-to-end marketing analytics with data visualization.
• Plan, budget, and monitor marketing campaigns to ensure alignment with business objectives.
• Conduct market analysis, identify new opportunities, and test marketing hypotheses.
• Lead SEO and ASO strategies, ensuring consistent traffic growth across all platforms.
• Collaborate with product and development teams, writing technical specifications for IT modifications.
• Coordinate with internal stakeholders, advocating for task prioritization and business needs.

Requirements

• Minimum 3 years of experience in a similar role.
• Proven success in launching, scaling, and optimizing social media campaigns, content marketing, and ASO/SEO strategies.
• Experience balancing Web and Mobile marketing strategies.
• Knowledge of niche and local Ad Systems such as Crypto Ad Networks, Teaser Networks, Baidu Ads, and Naver Ads is a plus.
• Expert user of Google Analytics and experience with Amplitude is highly desirable.
• Strong sense of ad copy and visual performance evaluation.
• Background in B2B fintech or crypto industries is mandatory.
• Excellent written and verbal communication skills in English (C1); additional languages are a plus.

What’s on Offer

• Remote work with flexible hours
• Competitive salary and performance-based bonuses
• Opportunity to work in a fast-growing fintech and crypto company
• Professional growth through learning opportunities and certifications
• Collaborative international team environment
• Relocation options to Dubai for top-performing candidates