Digital Media Specialist

Antalya, Turkey | Full-time | Hybrid

About the Role
Our client, a leading international brand in the food and retail sector, is seeking a Digital Media Specialist to drive their marketing strategy in Turkey. The role will focus on executing digital media plans, managing in-app campaigns, and optimizing customer engagement across digital channels. This is an exciting opportunity for a marketing professional eager to work in a dynamic, fast-paced environment with a global company.

Key Responsibilities

• Develop and implement digital media plans, launching campaigns across multiple online channels.
• Research and analyze the Turkish media landscape; identify and test new channels and marketing tools.
• Manage and optimize promotional tools within the company’s mobile application.
• Analyze and improve the customer journey (CJM), focusing on segmentation, personalization, and user engagement mechanics.
• Conduct performance analytics for the acquisition funnel, including CAC, retention dynamics, and LTV.
• Collaborate closely with cross-functional digital and CVM teams to deliver effective campaigns.

Requirements

• Proficiency in Turkish (Upper-Intermediate or higher).
• Fluent Russian language skills.
• Current residence in Antalya.
• Strong understanding of the Turkish market and local consumer behavior.
• Proven analytical skills with ability to develop hypotheses and apply systematic thinking.
• Experience managing projects with multiple stakeholders and cross-functional inputs.
• Excellent communication, negotiation, and leadership skills.
• Previous experience in digital marketing, CRM, or CVM will be considered an advantage.

Conditions

• Competitive compensation package.
• Hybrid/flexible working environment.
• Opportunity to work with an international brand in the Turkish market.
• Professional growth within a global team.