Commercial Team Lead (Apple B2B)

Limassol, Cyprus | Full-time | On-site

Our client, a leading international IT distribution and solutions company, is seeking a Commercial Team Lead (Apple B2B) to spearhead its Apple Value-Added Distribution (VAD) business strategy across the UGCIS region.

This is a key commercial leadership role, responsible for driving growth, optimizing partner relationships, and ensuring operational excellence in the Apple B2B segment.

The ideal candidate will have a strong background in B2B technology sales, a proven record in channel management, and the ability to build and lead high-performing teams in a fast-paced, multinational environment.

Key Responsibilities
Strategic Leadership:

• Develop and execute a regional go-to-market strategy for Apple’s B2B portfolio, driving sustainable growth and profitability.

Sales & P&L Management:

• Own and manage the business P&L, achieving revenue and margin targets while ensuring operational efficiency.

Channel Development:

• Identify, recruit, and manage strategic B2B partners, system integrators, and enterprise solution providers.
• Continuously evaluate and optimize partner performance and engagement.

Partner Enablement:

• Design and implement partner programs, incentive structures, and enablement initiatives to boost productivity and loyalty.

Enterprise Engagement:

• Lead quarterly business reviews (QBRs) with top-tier partners and enterprise clients.
• Engage directly with large corporate customers to identify needs and deliver tailored Apple-based solutions.

Digital Transformation & Innovation:

• Champion Apple-driven digital transformation initiatives across key verticals and market segments.

Cross-Functional Collaboration:

• Work closely with marketing, supply chain, finance, and technical teams to ensure cohesive execution and client satisfaction.

Team Leadership:

• Lead, mentor, and inspire a regional commercial team, fostering a high-performance and customer-centric culture.

Market Intelligence:

• Track market trends, competitor activities, and emerging customer demands to proactively shape business strategies.

Requirements

• 5+ years of proven experience in B2B sales management, preferably within the IT, consumer electronics, or enterprise technology sectors.
• Strong leadership experience in managing commercial or channel sales teams.
• University degree in Business, Marketing, or related field.
• Demonstrated success in developing and executing go-to-market strategies and achieving sales targets.
• Excellent relationship management and negotiation skills.
• Strong analytical mindset and ability to make data-driven decisions.
• Fluent in English (additional languages are a plus).
• High sense of ownership, accountability, and drive to exceed business goals.

What’s Offered

• Competitive salary and performance-based bonuses.
• Opportunity to lead a regional business within a globally recognized technology brand.
• Collaborative, international work environment.
• Professional growth and leadership development opportunities.
• Hybrid or flexible working arrangements.